HEMSY
In support of Hemsy, an organic Georgian fast-food brand promoting a healthy lifestyle and sustainability, we embarked on the launch of the first-ever Georgian retailed dippers. Our collaboration aimed to develop sustainable packaging for the new products, effectively showcasing the brand's values while remaining striking and eye-catching for customers. To achieve this, we implemented a cut-out design inspired by the main ingredients' shapes, allowing customers to view the product fully and making the brand stand out on the shelves. The packaging was carefully designed to be fully recyclable, encouraging customers to be mindful of their environment while making healthier choices.
Art Direction // Packaging Design // Product Design
Credits:
Agency: HOLMES&WATSON
Client: Hemsy
Art Director: Niko Gobiani
Design Lead: Tengiz Begoidze
Graphic Designers: Tengiz Begoidze, Ani Malazonia, Niko Gobiani
Account Executive: Keta Kavlashvili
